ocr: H.D. LEE MERCANTILE DEVELOPS AN OVERALL THAT PROTECTS THE WEARER H.D. LEE MERCANTILE BOTH BELOW AND ABOVE THE WAIST, COMPANY OPENS KNOWN AS THE LEE UNION-ALL. A WHOLESALE QUALITY GROCER. ADDING THE WATCH POCKET AND A SECOND BACK POCKET TOI ITS OVERALLS IN 1890, LEVI's HAS CREATED THE POCKET JEAN. 18784444 1889491390X1891X9XXXXX1905-19131 THE CONE EXPORT COMMISSION CO. (LATER, CONE MILLS) IS FOUNDED - AND BEGINS PRODUCING DENIM. THE FIRST TIME THE TERM 501 IS USED BY LEVI's THE FIRST SYNTHETIC INDIGO DYE IS INVENTED BY GERMAN CHEMIST ADOLF VON BAEYER.